Epicenter · San Diego, CA · 32.7157° N 117.1611° W

SalesmicDistrology

/ˈsālz-mik dis-ˈträl-ə-jē/ n. the science of creating seismic shifts in sales and distribution: building lasting markets for manufacturers.

Manufacturer representation, B2B sales and market development. We create demand, develop trusted accounts and align the right sales and distribution channels.

REPRESENTATION · B2B SALES · MARKET DEVELOPMENT
What We Do

Demand, accounts and the right channels.

Our mission

To help manufacturers earn a lasting place in their markets by creating demand, developing trusted accounts and aligning the right sales and distribution channels.

Model A

Representation

We develop accounts and sell on a manufacturer's behalf for an agreed fee or commission. Products are typically priced and fulfilled by the manufacturer or its existing channel.

Model B

Distribution

Purchasing and reselling product, offered through the appropriate business or channel where the market calls for it. Not every line we represent is stocked or resold.

Capabilities · used alone or in combination
  • Manufacturer representation & B2B sales

    Selling on your behalf to the buyers who decide what gets used.

  • Customer acquisition & account development

    Opening the right first accounts and growing them into trusted, repeat relationships.

  • Product education & technical sales

    Samples, demonstrations and technical sales coordination that help buyers say yes.

  • Specification & project support

    Working with design and project teams where specification drives the sale.

  • Channel relationships

    Dealers, contractors, installers, operators and specifiers.

  • Distribution strategy

    Distribution through the appropriate business or channel, where it fits.

  • Industry content & visibility

    Industry-relevant social content and presence that build credibility and demand.

The Distrology Theorem

Great products need more than exposure.

They need a path to adoption.

Mm = F × T × A × E
Mm Market Momentum
F Product Fit  ·  T Buyer Trust
A Market Access  ·  E Disciplined Execution

Our working framework, not a guarantee of results. Because the factors multiply, weakness in any one of them slows the whole market.

F

Product Fit

A product that solves a problem buyers already have, in a market where it can win.

T

Buyer Trust

Earned through education, samples, demonstrations and dependable follow-up.

A

Market Access

The route that fits: direct representation, dealers and installers, specification, or distribution where it makes sense.

E

Disciplined Execution

Consistent account work, clear targets and pricing integrity, sustained over time.

How It Works

From introduction to established market.

M1
Magnitude 1

Evaluate

We look at the product, its buyers, pricing and the markets where it has room to grow.

M2
Magnitude 2

Structure

Choose the model, whether representation, distribution through the right channel or both, with territory and terms that fit.

M3
Magnitude 3

Launch

Target accounts, educate buyers and put samples and demonstrations in front of the people who decide.

M4
Magnitude 4

Scale

Deepen accounts and widen territory as results prove out.

The Salesmic Advantage

Built to move manufacturers forward.

Market Access

The right doors.

We map the channels, territories and decision-makers where a product fits, then choose representation, distribution or both to reach them.

Account Depth

The right relationships.

A first order is a start. We develop dealers, contractors, installers, operators and specifiers into accounts that reorder and recommend.

Commercial Discipline

The right follow-through.

Clear targets, steady follow-up and pricing integrity, so a manufacturer always knows where its market stands.

For Manufacturers

Building a market for your product?

Tell us what you make, where you want to grow and what kind of support you need. We review every inquiry.

San Diego, California [email protected]